R-SERIES / STEP 2 OF 4

PRIMER PASTE

Shape & Control

$32.00

Keep your hair in place without looking over-styled. R-20 Primer Paste delivers medium hold with a natural finish. Use it alone for everyday control, or before blow-drying to build volume and prepare your hair for additional styling.

 

SERIES: R-SERIES

Keep your hair in place without looking over-styled. R-20 Primer Paste delivers medium hold with a natural finish. Use it alone for everyday control, or before blow-drying to build volume and prepare your hair for additional styling.

 

SERIES: R-SERIES

HOLD

Medium

FINISH

Natural

SIZE

3.4 oz. (96 g)
Title

What it does

R-20 Primer Paste adds medium hold and flexible control with a natural finish. It helps establish shape, direction and volume when blow-drying. Use it alone for a relaxed, natural-looking style or before R-30 Structure Clay when you want stronger hold.

Best for

Everyday styles that need shape and control while keeping natural movement. Ideal for anyone who wants medium hold with a natural finish, or a pre-styling foundation before applying a finishing product.

How To Use

Work a small amount between your palms. Distribute evenly through damp hair, then blow-dry for volume and light control. Use alone for a natural finish or follow with R-30 Structure Clay for stronger hold.

Ingredients

Aqua, Ceteareth-20, Kaolin, PEG-40 Hydrogenated Castor Oil, Oryza Sativa (Rice) Bran Oil, Polysorbate 80, Parfum, Behentrimonium Methosulfate, Cetyl Alcohol, Butylene Glycol, PEG-15 Distearate, Hydrogenated Castor Oil, PVP, Phenoxyethanol, Caprylyl Glycol, Sorbic Acid, Aloe Barbadensis Leaf Extract, Citric Acid, Charcoal Powder.
Title

THE R-SERIES PROTOCOL

COMPLETE THE R-SERIES

Build your routine with the R-SERIES. Use each product on its own or combine them for your preferred hold, finish and volume.

  • R-10 RESET SHAMPOO cleanses hair and scalp.
  • R-20 PRIMER PASTE builds shape and volume with medium hold and a natural finish.
  • R-30 STRUCTURE CLAY delivers high hold and a matte finish.
  • R-40 TEXTURE POWDER adds lift, volume and texture with medium hold and a matte finish.

R-10

CLEANSE & RESET

R-30

STRUCTURE & DEFINITION

R-40

TEXTURE & LIFT
R-10 Reset Shampoo bottle with approved 12 fl oz (355 mL) production label, dark charcoal background

R-10  /  RESET SHAMPOO

$30.00
R-30 Structure Clay jar with a close-up of its clay texture

R-30  /  STRUCTURE CLAY

$32.00
R-40 Texture Powder bottle with a close-up of textured, lifted hair

R-40  /  TEXTURE POWDER

$30.00
Title

FEATURES + BENEFITS


 BUILD THE FOUNDATION.

PRIME FOR WHAT COMES NEXT.

SHAPE + VOLUME

Build shape and volume when blow-drying, creating a foundation for your style.

FLEXIBLE CONTROL

Medium hold that gives your hair direction while keeping it flexible and touchable.

 

NATURAL FINISH

A natural finish for relaxed, everyday styles without an overly styled look.

LAYER YOUR HOLD

Wear alone for flexible control, or follow with R-30 Structure Clay for stronger hold.
Title

F.A.Q.

QUESTIONS

ANSWERED

FREQUENTLY ASKED QUESTIONS

How much R-20 should I use? 

Start with a small amount, about a fingertip scoop. Work it between your palms, then distribute evenly through your hair. Add more only as needed.

Should I apply R-20 to damp or dry hair?

Start with towel-dried hair. Distribute evenly, then blow-dry while shaping with your fingers or a brush to build volume and light control.

Can I use R-20 by itself?

Yes. R-20 provides medium hold, flexible control and a natural finish when worn alone.

What hair types is R-20 best for?

R-20 Primer Paste is best for styles that need shape and volume with flexible control and a natural finish. Start with a small amount and add more as needed.

Do I need the entire R-Series?

No. Use R-20 Primer Paste on its own, or combine it with other R-Series products to suit your style.

  • R-10 RESET SHAMPOO cleanses hair and scalp.
  • R-20 PRIMER PASTE builds shape and volume with medium hold and a natural finish.
  • R-30 STRUCTURE CLAY delivers high hold, texture and a matte finish.
  • R-40 TEXTURE POWDER adds lift, volume and texture with medium hold and a matte finish.